Homework for Tuesday, February 6,2007
- Readings, “Visual Arguments” (301-14), pages 42-9.
- Five ideas for Research project
- Work on Ad Analysis (see details below)
AD ASSIGNMENT
Pick one print advertisement (an ad specifically designed for a print source--magazine, newspaper, etc.). It need not have a specific number of words, though it must combine some printed text with a compelling visual image. Attach your ad to your analysis. Your analysis will likely be about 2 – 4 pages.
Consider the ad as a mode of persuasion and analyze the techniques that have been used to make it a persuasive piece of discourse. The questions below should guide your analysis:
• Why does this ad look the way it does? This will require description and
explanation of the ad's design: visual images, colors, etc.; word choices;
layout and arrangement, etc.
• What assumptions does it make about you?
• What claim does it make and how does it support that claim?
• What's this ad really seem to be saying?
• What story does it tell, if any, about the American culture?
Your paper will be evaluated by how thoughtfully and thoroughly you do the following:
• build an interpretation/analysis of the ad that.
√ identifies important verbal aspects of the ad.
√ identifies important visual/symbolic aspects of the ad.
√ describes the intended rhetorical effect of those aspects on the ad's
desired audience.
• demonstrate careful proofreading.
Due: Thursday, February 8, 2007
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